Tag: Personal Branding
Part 2: Conquer LinkedIn – a Guide for Financial Advisors (Ep. 15)

Part 2: Conquer LinkedIn – a Guide for Financial Advisors (Ep. 15)

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Welcome back to the Full Advisor Coaching Podcast with Kristin Harad! This is Part 2 of our LinkedIn series, where you’ll learn more advanced LinkedIn marketing strategies designed for financial advisors. 

If you missed Part 1, be sure to go back and give it a listen. 

Tune in to learn how to make the most of LinkedIn’s features, boost your outreach, build stronger connections, and ultimately grow your business.

Key Highlights:

  • Strategic Profile Setup: Get reminded about the importance of a compelling LinkedIn profile that establishes credibility and attracts your target audience
  • Effective Outreach: Discover personalized outreach strategies that build genuine connections rather than just making sales pitches
  • Content Sharing Tips: Find out how to keep your network engaged with valuable and insightful content
  • Utilize Sales Navigator: Decide if Sales Navigator is right for you to reach specific professionals with targeted searches
  • Connection Protocol: Learn when to say “yes” to a connection and when to ignore.  Plus, find out who you may want to invite to your network. 
  • Newer LinkedIn Features: Explore LinkedIn Live Events and Newsletters to encourage real-time engagement and maintain regular communication
  • Transitioning Connections: Learn why and how to move your LinkedIn connections to your business platforms for more controlled and effective communication

For further insights and resources, subscribe to the Full Advisor Coaching podcast and share it with your network to spread valuable knowledge within the financial advisor community.

 

Resources:

Connect with Kristin Harad: 

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Part 1: Conquer LinkedIn – a Guide for Financial Advisors (Ep. 14)

Part 1: Conquer LinkedIn – a Guide for Financial Advisors (Ep. 14)

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Can LinkedIn actually help you level-up your RIA business?

Tune in to the Full Advisor Coaching Podcast as Kristin Harad reveals strategies to optimize your LinkedIn presence, enhance engagement, and grow your advisory business. 

Kristin answers some of the top questions RIA’s ask about LinkedIn and discusses the power of setting up a compelling profile, the importance of professional imagery, and the nuances of content sharing that can make a difference. 

Key Highlights:

  • Professional Profile & Company Page: Establish credibility with well-crafted personal and company pages, professional photos, and visually appealing banners
  • Engagement Tactics: Use the tool as intended to engage with your network through posts, comments, and likes. Plus, hear real-life examples of profile success
  • Personal Branding: Highlight the value you bring and showcase your personality in your profile headline and “About” section
  • Content Strategy: Enhance visibility with blog posts, articles, and videos. Learn about optimal posting times and scheduling tools
  • Video and Content Tips: Ensure accessibility with captions. Balance core content with spontaneous, personal posts
  • Elevating Your Network: Deepen relationships by celebrating others’ achievements & share curated articles with personal commentary
  • Advanced Strategies: Stay tuned for advanced LinkedIn strategies, prospecting, and lead generation in Part 2

 

Resources:

 

Connect with Kristin Harad: 

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A Financial Advisor’s Guide to SEO Success (Ep. 8)

A Financial Advisor’s Guide to SEO Success (Ep. 8)

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Is your financial advisory firm invisible online? 

Discover how SEO can change that.

Experience a riveting conversation with Kristin Harad and SEO maestro Brent Carnduff in the latest Full Advisor Coaching Podcast episode. Brent, founder of Advisor Rankings, is a former teacher and girl’s basketball coach turned SEO strategist, and he is here to share why the SEO scoreboard can be game-changing for financial advisors. Jump into the nuances of SEO, from evergreen content to “winning” local SEO while you learn about balancing between aesthetics and functionality in website design. 

 Key Highlights:

  • Strategic SEO: Brent discusses the fusion of creativity and analytics in crafting SEO strategies for financial advisors
  • Local SEO Unlocked: Uncover the secrets of local SEO with Brent and learn how mastering your digital footprint can revolutionize your local market presence
  • Website Design Meets SEO: Explore how to strike the perfect balance between a visually appealing website and one that ranks high on search engines
  • The Power of Reviews: Learn how to obtain compliant reviews, particularly for Google Business Profiles
  • Content Authority: Discover the art of establishing content authority and its impact on SEO, featuring practical tips for financial advisors
  • AI in Content Creation: Gain insights on leveraging AI in content creation, blending AI-generated drafts with human expertise for optimal results
  • And much more!

Resources:

  •  Exclusive Offer: 50% discount on the current rate for the first article from Brent’s AI service. At the time of recording, the price is $600 reduced to $300 for podcast listeners. The offer expires on July 31, 2024.

    To redeem mention this podcast when you     schedule a call with Brent

Connect with Kristin Harad: 

Connect with Brent Carnduff: 

About Brent Carnduff:

Brent is the founder of Advisor Rankings. He has an MBA in Financial Planning. specializes in SEO, and has been working with Advisors since 2009. In addition to writing the Advisor Rankings blog, he is a VIP Contributor to the second-largest SEO site in the world – Search Engine Journal – has contributed to XYPN, and has been syndicated on Steamfeed, Business 2 Community, and Advisorpedia. He has presented at XY Planning Network, FinCon, and NAPFA conferences, and appears regularly on industry podcasts and webinars.

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