Tag: Content Marketing
Why You Don’t Have To Be Perfect To Grow Your RIA (Ep. 9)

Why You Don’t Have To Be Perfect To Grow Your RIA (Ep. 9)

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Can embracing imperfection be the key to your success in growing your RIA?

Tune in to the Full Advisor Coaching Podcast with Kristin Harad for a compelling exploration of the ‘perfection paradox’ in the financial advice industry. In this episode, Kristin shares how striving for unattainable perfection can impede effective action in areas like niche marketing, content marketing, and SEO. Kristin’s insights offer a practical approach to overcome these challenges and enhance client communication.

Key Highlights:

  • The Perfection Paradox: Kristin shares a personal story that underscores the pressure advisors feel in delivering quality advice while learning how to let go of perfection tendencies.  
  • Action Over Perfection in Content Creation: Discover the value of Seth Godin’s philosophy about prioritizing action over perfection in marketing
  • Balancing Perfection and Practicality: Learn about the ‘implementation gray zone,’ a middle path that emphasizes progress and practical action over perfection
  • Incremental Progress Inspired by Atomic Habits: This segment, inspired by James Clear’s work, discusses the benefits of small, consistent improvements in marketing strategies
  • Quality vs. Perfection in Content Strategy: Explore strategies for developing quality content that’s effective yet not hindered by the quest for perfection
  • Embracing Feedback and Adaptability: Understand the crucial role of feedback and the need for adaptability in client relations for authentic communication
  • And much more!

Resources:

Connect with Kristin Harad: 

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The Art of Niche Marketing in Financial Advice with Kristen Luke (Ep. 5)

The Art of Niche Marketing in Financial Advice with Kristen Luke (Ep. 5)

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Why do some financial advisors thrive while others just survive? 

Discover why niche marketing is the key to unlocking your full potential as a financial advisor on this episode of Full Advisor Coaching. 

Kristin Harad is joined by special guest Kristen Luke. Listen in to the conversation as they explore the transformative power of specialization and learn how to succeed by serving a specific audience with precision and purpose. 

Key Highlights:

  • Niche Marketing Benefits: How identifying a unique client niche not only refines marketing strategies but also boosts operational efficiency and profitability
  • Broadening Horizons: Learn how targeted marketing complements diverse client interactions
  • Operational Streamlining: Uncover how specializing streamlines services, enhances staff training, and ensures consistency in client service
  • Expertise Equals Value: Discover how specialized knowledge allows advisors to command higher fees, showcased through real-world case studies
  • Firm Size Strategies: From broad approaches to narrow focus, niche marketing tactics are suitable for various firm sizes
  • And much more!

Connect with Kristin Harad: 

Connect with Kristen Luke: 

About Kristen Luke: 

Kristen Luke, author of “Uncomparable: The Financial Advisor’s Guide to Standing Out Through Niche Marketing,” is the creator of the OnNiche Strategic Marketing Program for Financial Advisors.   With a BA in Business Economics and an MBA with a concentration in Marketing, Kristen has been a transformative figure in financial advisory marketing since 2005. Known for her innovative approach to niche marketing, she’s renowned as the ‘Niche Whisperer’ for her ability to identify unique client niches effectively. Beyond her professional world, Kristen holds her private pilot’s license for single-engine aircraft and her instrument rating. Her career, marked by a blend of innovation and adventure, continues to influence the financial advisory industry profoundly.

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