Category: Financial Advisor
Recruiting Success: Insights for Hiring Financial Planners with Caleb Brown, MBA, CFP® (Ep. 24)

Recruiting Success: Insights for Hiring Financial Planners with Caleb Brown, MBA, CFP® (Ep. 24)

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Finding the right talent can revolutionize a firm’s growth trajectory, but where do you start?

In this episode of Full Advisor Coaching, Kristin Harad interviews Caleb Brown, MBA, CFP®, CEO of New Planner Recruiting, about the art and science of hiring financial planners. 

They discuss the strategies and tools to recruit, train, and integrate new talent into advisory firms. Caleb also shares his passion for helping new planners build fulfilling careers while maximizing firm efficiency.

Caleb discusses:

  • How his own challenges as a new financial planner inspired the creation of New Planner Recruiting
  • The step-by-step hiring process that ensures a “right fit” between firms and candidates
  • The importance of identifying firm values and differentiators to attract top talent
  • The tools, like a Kolbe assessment, used to evaluate candidates holistically
  • The growing trend of virtual work and its implications for advisory firms
  • And more

Resources:

Connect with Kristin Harad: 

Connect with Caleb Brown: 

About our Guest: 

Caleb is a CERTIFIED FINANCIAL PLANNER™ certificant, Kolbe CertifiedTM Consultant, and original creator of the FPA Career Day program, which began with the Dallas/ Ft. Worth chapter and subsequently, has been implemented by other FPA chapters across the nation. Throughout Brown’s career, he has mentored, hired, managed, and coached many career changers and college students seeking internships and full time positions in financial planning as well as the firm owners who hire them.  Brown is a frequent speaker on career development topics pertaining to the hiring and successful integration of new planners into financial planning firms. 

He has been featured in Investment News, NAPFA Advisor, Financial Planning, Financial Advisor, Virtual Office News, FPA Solutions, and the Journal of Financial Planning regarding his efforts to create a career path for up and coming planners.

Caleb is a member of the FPA New Professionals Advisory Council and the Chairman of NexGen, an FPA community for new financial planners. He was named the Next Generation Influencer by Financial Planning magazine for 2012. He is a graduate of the Texas Tech Personal Financial Planning Program and spent over five years in an RIA firm in North Texas helping a sole practitioner transition the firm to an ensemble model.

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Turn Operational Challenges into Growth Opportunities with Cameo Roberson (Ep. 23)

Turn Operational Challenges into Growth Opportunities with Cameo Roberson (Ep. 23)

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What happens when financial advisors pivot their focus from client acquisition to streamlining operations? 

In this episode, Kristin Harad interviews Cameo Roberson, founder of Atlas Park Consulting, about her expertise in helping advisory firms turn operational challenges into pathways for scalable, seven-figure growth. 

Cameo reveals insights into building effective systems, leveraging technology, and prioritizing client experience as key drivers of a successful financial advice business.

Kristin and Cameo discuss:

  • The importance of a seamless operational backbone to support high-level service
  • Identifying and addressing the most common operational pain points
  • Techniques for delegating and automating tasks for consistent client service
  • Using your CRM efficiently to empower your team
  • How to capture and utilize client information for better service and retention
  • And more!

Connect with Kristin Harad: 

Connect with Cameo Roberson:

About our Guest: 

Cameo Roberson is the founder of Atlas Park Consulting, where she specializes in helping financial advisory firms streamline operations for growth and efficiency. With over six years of experience, Cameo has worked with more than 85 firms to drive over $100,000 in new revenue or cost savings within their first year of collaboration. Her expertise includes optimizing client service workflows, building efficient CRMs, and guiding advisors in creating scalable systems that enhance client experience. Cameo is known for transforming operational challenges into pathways for seven-figure growth, positioning her clients for sustainable success.

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Missing out on revenue: how to maximize your lead-to-client conversion (Ep. 22)

Missing out on revenue: how to maximize your lead-to-client conversion (Ep. 22)

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What if you could improve your client conversions by focusing on those hidden opportunities in your sales funnel?

Join Kristin Harad as she unpacks how to fine-tune the journey from attracting a lead and onboarding a client.

She shares her four-step system to nurture lead, and accelerate the conversion process. It’s all about engaging clients at each step while avoiding common pitfalls.

Kristin discusses: 

  • The significance  of the lead-to-client conversion funnel
  • Four key steps in your follow-up marketing system
  • The role of lead magnets and nurturing 
  • Strategies for personal communication and engagement in the prospect experience
  • How to  stay top-of-mind for leads and prospects
  • And more!

Connect with Kristin Harad: 

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The Power of Investing in Client Experience with John Prendergast (Ep. 21)

The Power of Investing in Client Experience with John Prendergast (Ep. 21)

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Advisors often focus on attracting new clients, but the real magic lies in creating lasting relationships through exceptional experiences. Are you treating your clients like “raving fans”? In this episode of the Full Advisor Coaching Podcast, Kristin Harad, alongside her guest John Prendergast, co-founder and CEO of Blueleaf, get excited about the power that comes from focusing on client engagement and satisfaction.  John shares insights on tackling the common challenge that many advisors face—the reluctance to run their business at the expense of client relationships—by employing strategic automation and personalized touchpoints that deepen client engagement and free up valuable time.

Kristin and John discuss:

  • The significance of implementing a “Netflix playbook” for a superior client experience
  • Understanding the role of automated client engagement in boosting your practice
  • Exploring the consequences of passive versus active client communication
  • The importance of transparent service updates in cultivating trust and loyalty
  • And more!

Connect with Kristin Harad: 

Connect with John Prendergast: 

About our Guest: 

John Prendergast is a co-founder of Blueleaf Wealth and is an active startup advisor. He has served as a board member and advisor for venture-backed and bootstrapped companies and has guided them to increased valuations and successful exits for their teams and investors. He is also an experienced entrepreneur and senior executive. His background in banking and wealth management has shaped the vision for Blueleaf.

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The Story Your Data Tells with Erica Pauly (Ep. 20)

The Story Your Data Tells with Erica Pauly (Ep. 20)

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Tracking and learning from data might seem intimidating, but it holds the insights that can propel your growth.  

What if instead of fearing it, you looked at the story your data tells? 

In this episode of Full Advisor Coaching, Kristin Harad sits down with Erica Pauly, founder of Track That Advisor, to explore how understanding and leveraging measurements can help you achieve your goals. With a focus on growth strategies for financial advisors, Erica reveals how to make tracking fun and valuable, digging into the metrics that matter and how they can help you create version 2.0 of your RIA.

Discover how to be the protagonist in your data story and harness the power of numbers to inform your business development efforts, increase efficiency, and enhance your client experience.

Kristin and Erica discuss: 

  • Measurements such as stick rates, close rates, and average case sizes 
  • The importance of follow-up and how timely communication shifts the outcome of the prospect story
  • Defining who a qualified lead is to ensure effective use of marketing resources, especially across teams
  • Strategies for engaging existing clients and generating revenue through client referrals
  • How to use data to make informed decisions about hiring, marketing, and pricing
  • And more!

Resources:

Connect with Kristin Harad: 

Connect with Erica Pauly:

About our Guest: 

Erica Pauly graduated from Colorado State University with a Bachelor’s Degree in Rhetoric and Composition. She is an avid runner who enjoys running half marathons and the occasional full marathon. She resides in Gilbert, AZ with her husband (Brent) of 15 years, son (Triston), and daughters (Fiona and Eden).

When she’s not staring at and analyzing data sheets, she can be found outside while homeschooling her three children. She believes that nature and literature are the best teachers of all and that play, wonder, and curiosity are the baseline to growth understanding, problem-solving, and work ethic (after all, that’s how Track That Advisor began in the first place…a healthy dose of wonder and curiosity). The Paulys are active members of their local church and have a huge heart for missions, both overseas and local.

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Become Unstoppable: How To Pair Purpose with Profits (Ep. 19)

Become Unstoppable: How To Pair Purpose with Profits (Ep. 19)

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Imagine building a business that not only thrives but also leaves a lasting impact on your community.

In this inspiring episode of Full Advisor Coaching, host Kristin Harad speaks with Derrick Kinney, a former financial advisor and CEO who successfully built and sold a multimillion-dollar advisory business. Derrick shares his personal journey and discusses actionable strategies to help financial advisors stand out by building trust quickly, connecting deeply with clients, and integrating causes they care about into their business model. Packed with practical tips, this episode is perfect for advisors looking to build lasting client relationships while creating a purpose-driven business.

Key Highlights:

  • Build Trust Through Shared Values: Derrick explains how understanding and connecting with clients over shared values can help financial advisors foster deeper, more enduring relationships
  • Align Your Business with a Cause: Advocating for “radical generosity,” Derrick shows how aligning your business with a meaningful cause can attract like-minded clients and give greater meaning to your work
  • Purpose-Driven Marketing: Derrick stresses the importance of shifting from generic job titles to problem-solving conversations, using storytelling to build client trust and create emotional connections
  • Empowering Your Team: Ensure your entire team is aligned with your key messaging. Derrick shares tips on how to train your team to consistently communicate your firm’s mission, which enhances client engagement and brand cohesion
  • Passion-Driven Success: Derrick demonstrates how integrating personal passions into your business model not only helps differentiate your brand but also strengthens relationships with clients who value authenticity and purpose

For more insights, tune in to the episode and start aligning your business with what matters most.

Resources:

Connect with Kristin Harad: 

Connect with Derrick Kinney: 

About our Guest: 

Derrick Kinney is changing how you feel about money. He believes money is not bad and good people should have more of it. Derrick is the author of the Wall Street Journal and USA TODAY national bestseller, Good Money Revolution. 

After applying these proven principles with thousands of clients, Derrick sold his multimillion-dollar financial advisory business to teach these success principles to all financial advisors. As CEO of Success for Advisors, Derrick and his team teach independent financial advisors a 5-step marketing framework to build 7-figure businesses that impact the world.

Known for making complex financial and business topics easy to understand, Derrick has been interviewed on CNBC, FOX News, CNN, FOX Business, Yahoo Finance!, PBS, Wall Street Journal, among others. As host of the top-rated Good Money podcast, he inspires business owners and entrepreneurs to make more money to do more good. His guests include Matthew McConaughey, Mel Robbins, Ed Mylett, Jon Gordon, Daymond John, and Sharon McMahon.

Recently Derrick set a big goal to positively impact one-million teens by giving them money, business, and life skills that aren’t taught in schools. As a passion project, he founded SimpleTeenSuccess.com, a new online program for teens to become money and business smart, build trust with adults, and stand out for the best opportunities.

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Heart First – How Advisors Can Unlock Their True Potential (Ep. 18)

Heart First – How Advisors Can Unlock Their True Potential (Ep. 18)

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What would happen to your client relationships if you led with your heart rather than your skill set and financial knowledge?  

In this compelling episode of “Full Advisor Coaching,” Kristin Harad is joined by Eric Negron, the visionary CEO of Forefront Wealth Partners, who shares powerful strategies to help financial advisors unlock their true potential. This episode explores the significance of mindset, leadership, and community within the financial advisory profession, offering actionable and inspiring advice for those seeking to grow both professionally and personally.

Key Highlights:

  • A new mindset:  Learn how to overcome the desire to rely on your “smarts” and unlock your potential by leading with a human connection.
  • Shift from “I” to “we”: Experience the impact of a shift from a solo mindset to a collaborative mindset and embrace the access we have to people.  
  • Avoiding the Comparison Trap: Avoid the social media comparison trap and find out why quality relationships and collaboration are your keys to success
  • Community and Collaboration: Eric shares the importance of building a community of like-minded professionals and suggests creating a personal board of directors—a group of mentors and peers who can guide and inspire your journey
  • Elevate your efforts:  “Upgrade your operating system” by reading or listening to books.  Eric reveals how he reads 30 books a year.  
  • Emotional Intelligence (EQ): Learn why EQ is more critical than IQ in financial advising, ensuring clients feel cared for before they care about how much you know.
  • Fulfillment: Eric reveals his life philosophy of leaving every interaction with people better off than he found them, aligning his professional purpose with personal fulfillment
  • And much more!

For more insights and resources, subscribe to the Full Advisor Coaching podcast and share it with your network to spread valuable knowledge within the financial advisory community.

Resources:

Connect with Kristin Harad: 

Connect with Eric J. Negron: 

About our Guest: 

Eric Negron is the CEO of Forefront, leading a talented team of Financial Advisors, Wealth Planners, Tax Attorneys, Divorce Planners, and Insurance Advisors: All on a mission to become their client’s Second ThoughtTM, Serving clients and their families while building a lifetime bond that provides True Wealth and Freedom for generations.

Eric is passionate about elevating the advisor community through the Financial Advisor Group (FAN) and the David Advisor Movement (DAM) which gathers growth-minded individuals on to a platform where they collaborate, share industry insights, provide masterclasses and networking.

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Goals That Energize: Questions to Inspire Your Growth Plan (Ep. 17)

Goals That Energize: Questions to Inspire Your Growth Plan (Ep. 17)

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September is the new January for goal setting.  

You don’t have to wait for the calendar change to regroup, refocus, and start laying the groundwork for a successful 2025. In this episode of “Full Advisor Coaching,” Kristin Harad helps financial advisors embrace the back-to-school preparation mindset to create goals that will energize and inspire growth in the year ahead.   

Kristin stresses the importance of reflection to take stock of achievements and challenges from this year, and she provides powerful questions to answer before jumping into setting new targets. 

Key Highlights:

  • Vision and Planning: Having a vision is essential, but planning is the key to making it actionable. September is the perfect time to assess your progress toward your vision. 
  • Reflecting on Achievements: Reflect on your biggest achievements of the year so far, along with  unexpected successes, to help build momentum for the months ahead
  • Overcoming Challenges: Take stock of how these moments have shaped your year and what you can learn from them
  • Acknowledging Contributions: Recognize the often-overlooked support from your community, team, and other contributors to your success
  • Learning a New Skill: Explore the significance of personal growth through new skills and activities that challenge you
  • Building Social Capital: Understand the importance of social connections and community engagement, especially in light of the Surgeon General’s warning on loneliness as a health risk
  • Planning Ahead: Maintain excitement and fulfillment by always having personal activities or vacations to look forward to, promoting a healthy work-life integration
  • And much more!

For more insights and resources, subscribe to the Full Advisor Coaching podcast and share it with your network to spread valuable knowledge within the financial advisory community.

Resources:

Connect with Kristin Harad: 

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The Breakaway Advisor’s Marketing Game Plan with Lauren Hong (Ep. 16)

The Breakaway Advisor’s Marketing Game Plan with Lauren Hong (Ep. 16)

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Ready to break away and establish your own RIA?

Join Kristin Harad and Lauren Hong, CEO of Out and About Communications, as they examine the essential marketing foundations for advisors who are preparing to leave a traditional wirehouse or broker-dealer. Kristin and Lauren compare notes and draw from their extensive marketing experience to provide actionable insights for advisors ready to make the leap.

Key Highlights:

  • Strategic Planning: Discover why planning your transition at least a year in advance is ideal for a seamless and successful launch
  • Client Communication: Explore best practices for maintaining client trust through consistent and transparent communication during the transition
  • Branding Essentials: Learn why naming is paramount, how to build a professional landing page, which logo design mistakes to avoid and what other brand elements will lay a foundation of trust
  • Building Credibility: See how establishing a Google My Business page and planning press releases can boost your firm’s visibility and trust
  • Stay away from sloppy: Choose less over fast and take your time to deliver quality. Learn to forgive yourself for mistakes made and carry on.  
  • And much more!

For more insights and resources, subscribe to the Full Advisor Coaching podcast and share it with your network to spread valuable knowledge within the financial advisory community.

Resources:

Episode 9 – Why You Don’t Have To Be Perfect To Grow Your RIA

Connect with Kristin Harad: 

Connect with Lauren Hong: 

About our Guest: 

Raised in Kansas City, Mo., by a father who was a journalist and a mother who was an artist, it’s no surprise that creativity and a love for marketing were innately instilled. Lauren graduated from Drake University (Go Bulldogs!) with a degree in graphic design and advertising. Her passion for new challenges led her to become a Fulbright Scholar in South Korea, after which she moved to Washington, D.C., and Boston, where she worked at a boutique marketing agency. Eventually, she settled in San Diego.

In 2013, she founded Out & About Communications. More than 10 years later, the original vision remains — to build an agency that treats clients like family and delivers work that wows. The agency found its niche in the financial services industry, partnering with wealth management, payroll, lending, banking, and outsourced financial consulting companies nationwide. They hire, train, and build their systems around the complex compliance and jargon-heavy worlds of their clients. Today, she is proud to share that the team has grown to 30+ strategists, managers, and implementers.

Outside of work, Lauren can be found exploring San Diego with her husband and two daughters or trying new restaurants. She also enjoys getting lost in her garden, pulling veggies, or attempting to plant seeds.

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Part 2: Conquer LinkedIn – a Guide for Financial Advisors (Ep. 15)

Part 2: Conquer LinkedIn – a Guide for Financial Advisors (Ep. 15)

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Welcome back to the Full Advisor Coaching Podcast with Kristin Harad! This is Part 2 of our LinkedIn series, where you’ll learn more advanced LinkedIn marketing strategies designed for financial advisors. 

If you missed Part 1, be sure to go back and give it a listen. 

Tune in to learn how to make the most of LinkedIn’s features, boost your outreach, build stronger connections, and ultimately grow your business.

Key Highlights:

  • Strategic Profile Setup: Get reminded about the importance of a compelling LinkedIn profile that establishes credibility and attracts your target audience
  • Effective Outreach: Discover personalized outreach strategies that build genuine connections rather than just making sales pitches
  • Content Sharing Tips: Find out how to keep your network engaged with valuable and insightful content
  • Utilize Sales Navigator: Decide if Sales Navigator is right for you to reach specific professionals with targeted searches
  • Connection Protocol: Learn when to say “yes” to a connection and when to ignore.  Plus, find out who you may want to invite to your network. 
  • Newer LinkedIn Features: Explore LinkedIn Live Events and Newsletters to encourage real-time engagement and maintain regular communication
  • Transitioning Connections: Learn why and how to move your LinkedIn connections to your business platforms for more controlled and effective communication

For further insights and resources, subscribe to the Full Advisor Coaching podcast and share it with your network to spread valuable knowledge within the financial advisor community.

 

Resources:

Connect with Kristin Harad: 

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